Inner Innovation
Mental Health App
End-to-End Design Experience
PO and Dev
New app, Branding, Social Media and Ads
Inner Innovation wanted to expand its holistic mental health services through an unified strategy combining app development, branding, social media, and advertising.
Design the full ecosystem, including app for monetize courses.
Delivered MVP, cohesive branding, and digital content that boosted engagement, lead generation, and platform visibility.
NPS scores, user feedback categories, support tickets classifications, features with components usage, and market share.
Support team interviews, tickets and NPS comments, user behavior recordings, product exploration and heuristics gaps.
All participants used a combination of multiple apps to find, book a cab or rent a car
Users value the ability to detect the damage to car immediately which reflected a sense of satisfaction for the rent-out feature
Major products in the market lack desirable features and feel impersonal, outdated and untrustworthy
A compare feature with relevant information is paramount when searching for cars.
Too much information on screen makes users feel overwhelmed, they'd like a more curated experience
Irrelevant suggestions feel impersonal and clutter the UI, filters are highly used tools when searching
Analized key competitors feature by feature to define strategy, features, and information architecture.
Competitors had simpler flows. I collaborated with PM, Agilist, Devs, and Tech Lead on effort-impact prioritization and designed a new, intuitive core user flow, feature by feature.
Started with low-fidelity drafts to explore ideas.
Streamlined navigation by unifying shortcuts, hierarchy, merging info into the right column, and adding onboarding, FAQ, and support for clarity at the bottom.
Moved less used items to ‘Manage’, prioritizing key shortcuts in the dot menu, and ensured the critical information remained visible.
All participants used a combination of multiple apps to find, book a cab or rent a car
Users value the ability to detect the damage to car immediately which reflected a sense of satisfaction for the rent-out feature
Major products in the market lack desirable features and feel impersonal, outdated and untrustworthy
A compare feature with relevant information is paramount when searching for cars.
Too much information on screen makes users feel overwhelmed, they'd like a more curated experience
Irrelevant suggestions feel impersonal and clutter the UI, filters are highly used tools when searching
I designed the ‘Performance Test’ feature based on competitor benchmarking and PageSpeed data. Partnered with a developer to validate feasibility, delivering a high-impact feature with minimal effort.
Redesigned backup screen to clarify restore vs. download and created a self-service flow for users to manage backups without contacting support.
